How we doubled an online Beauty store’s revenue in one month.

frank agency grow ecommerce stores using business optimisations & digital marketing.

The Background & Strategy


Mary Grace, an eCommerce beauty brand, was struggling to increase their revenue despite their impressive product line. They approached our agency with the goal of growing their business using Facebook and Instagram ads.

As a beauty brand, Mary Grace faced stiff competition from established industry players. They needed to stand out to their target audience and differentiate themselves from their competitors.

We used our testing strategy, perfected over 6 years.

Our agency analysed Mary Grace’s business metrics, and website. We made some suggestions to increase the conversion rate, and average order value. We then implemented a comprehensive Facebook and Instagram advertising campaign. We used a range of testing strategies that we have perfected over the past 6 years to ensure optimal performance.

We focused on creating ad campaigns that targeted Mary Grace’s ideal customer persona. We ran multiple ad sets with different creatives and copy to see what resonated best with their audience. We also tested different audiences to find the most profitable targeting options.

Mary // Founder of Mary Grace

The Results

We doubled Mary Grace’s revenue in the first month

Within the first month of our partnership, Mary Grace’s revenue doubled. Our testing strategies allowed us to identify the most effective ad sets and targeting options, resulting in a significant increase in sales.

We have maintained this level of success every month since the beginning of our partnership. Our agency continues to refine our advertising strategies to keep up with changes in the beauty industry and ensure Mary Grace’s continued success.

We have since sold out the core product 3 times

Mary Grace is now trusting us to run their social media and email campaigns as well as their ads. As of April 2023 we have sold out the core product 3x, and are on track to a 200% increase in revenue since we began.

How can you achieve the same?

DIY or let us do it for you!

If your budget doesn’t allow for an agency just yet, we have some free and paid resources to help you DIY your marketing. Scroll down below to check out our checklists and online course.

If you are ready to leave your marketing to the professionals, book a free discovery call. This is not a sales call, we will chat more about your business, and find out if we are the right fit for each other.

Mary // Founder of Mary Grace

Shop the resources you need to do it yourself.

we're here when you're ready for an agency, and before you're ready too.

The Ultimate 'Before Your Start Meta Ads' Checklist

This is the exact three part checklist we go through inside our agency before we even begin to run ads for a client.

Click the button below to get your free copy.

The Ultimate 'Facebook & Instagram Ads Maintenance' Checklists

These are the checklists our staff follow on a weekly, fortnightly and monthly basis to keeps our clients Facebook & Instagram Ads performing and growing.

  • Weekly, Fortnightly and Monthly Facebook & Instagram Ads Management Checklists as a PDF.
  • All checklists as a Trello Board, so you can duplicate them, add to them and check them off as needed.
  • BONUS: Ad Creation Checklist. The list we use each time we create a new ad.

Our Small Business Course & Support Group: Frank About Business

Frank About Business is a 10-module program that teaches you how to leverage multiple marketing channels to grow your business. Unlike other courses, we will actually show you the techniques we are using inside our marketing agency.

our team are experts at analysing a business and using facebook & instagram ads to catapult the revenue of online stores.

Want us to grow your ecommerce business for you?

INCOME DISCLAIMER: The sales figures stated above are sales figures from the results we achieved for our client. Results are not typical. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors…including but not limited to your product, background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.

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The Ultimate

'Before You start Facebook & Insta Ads'


These are the checklists we use inside our agency before we run ads for a client.