HOW WE INCREASED A CLOTHING LABELS REVENUE BY 373%

This clothing brand approached us wanting to see if we could improve their Facebook Ads. In the 6 months prior to us coming on board, they had made $36k through their existing strategy – not a bad result for a one-woman show without paid advertising! During the 6 months, we were on board, they made $171k… an increase of 373%. So how did we do it? Read on…

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First of all, we can’t take all of the credit. Our client has an epic product, which is always the key to a good success story. It’s our job to make sure the right people find the product, and help them to understand why they should buy it. To protect our client, we won’t give away the details of the product, but we will tell you how we sold it at a much higher volume than they could have ever dreamed of.

The success of this campaign all came down to 5 elements:

A great product.
Influencer generated content.
Well crafted Facebook Ads.
An epic audience testing strategy.
The ability to adapt when scaling fast.

THE PROBLEM

The client had dabbled a bit themselves in Facebook Ads, but never really had much success on the platform. Most of their sales came organically through their social media channels, but the issue with this is that you are limited by the number of followers you have and the reach the algorithm allow you on any given day. It can be an inconsistent way to scale a business, and this label needed to add avenue revenue stream in order to keep growing.

OUR SOLUTION

To be able to scale effectively, we needed to develop a strategy that addressed a multiple areas including…

WEBSITE CONVERSION RATE OPTIMISATION

For this client, we were solely bought on for Facebook Ads, although as a part of our onboarding process we also include a website audit to ensure the site is well optimised for sales. Our developer was able to make some really great suggestions to help this brand increase the site conversion rate.

EFFECTIVE INFLUENCER MARKETING

The client had done influencer marketing in the past, and we decided to test this content in our ads. Influencer or customer generated content is more natural in the Facebook and Instagram feed. The influencer content ads worked amazingly in the campaign.

A FACEBOOK ADS TESTING STRATEGY

Since this brands ads hadn’t been working in the past, we started our testing phase to find the right audience. As well as testing generic ‘women’s clothing’ audiences, we tested out some more niche audiences as well as lookalikes audiences. Once the testing phase was complete, we began to scale to the audiences with the highest results. The results were doing amazingly, consistently above 4.5x ROAS and holding strong through the growth… but then something happened. We sold out…

ADAPTING FOR SCALE

The ads were doing so well, that all key items kept selling out completely. The brand would try to re-stock as quick a they could, but as soon as the items came out they would sell out again within weeks or days. It was at this time that we realised that we needed to support our client on another level, and have a conversation about what they could expect to sell moving forward. We ran the numbers and were able to provide an expected weekly units of sale, which allowed the client to predict the stock that was needed. They signed a deal with a manufacturing firm that could handle the volume.

MAINTAINING SCALE

Once the stock hurdle was overcome, it was time to scale again. We were able to push budget into our current audiences, and then continually expand into new audiences to keep the growth going each time one audience hit its ceiling. Over 6 months, we were able to bring in $94k that was directly attributed to the Facebook Ads, and maintain a ROAS (return on ad spend) of 4.01x

LETS US HELP YOU

We only take on clients we know we can help, which removes some of the risk for you because we will let you know if we don’t think our system would work for you. Fill out our form to see if we are a right fit, and we will discuss what we can do for you.

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P.s You can buy Scotts piece in the background here.

INCOME DISCLAIMER: The sales figures stated above are sales figures from the results we achieved for our client. Results are not typical. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors…including but not limited to your product, background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.

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WHO ARE WE?

Our director is qualified in Marketing, Public Relations, Business and Journalism. After a career working for massive brands like Billabong, Schoolies and Cupid Media, she decided to use that knowledge to start a marketing agency, and build a great team made up of skilled marketers, each with their own specific expertise.

Working for big companies means getting a business partner at each of the big marketing platforms. This meant advanced training from teams at Google, Facebook, Bing and Adobe in how exactly to use their products. That inside knowledge has helped shape the strategies we use today to smash results for our clients.

HOW WE INCREASED A CLOTHING LABELS REVENUE BY 373%

Want to see if we can get you results like these?

THE PROBLEM