This clothing brand approached us wanting to see if we could improve their Facebook Ads. In the 6 months prior to us coming on board, they had made $36k through their existing strategy – not a bad result for a one-woman show without paid advertising! During the 6 months, we were on board, they made $171k… an increase of 373%. So how did we do it? Read on…
First of all, we can’t take all of the credit. Our client has an epic product, which is always the key to a good success story. It’s our job to make sure the right people find the product, and help them to understand why they should buy it. To protect our client, we won’t give away the details of the product, but we will tell you how we sold it at a much higher volume than they could have ever dreamed of.
The success of this campaign all came down to 5 elements:
The client had dabbled a bit themselves in Facebook Ads, but never really had much success on the platform. Most of their sales came organically through their social media channels, but the issue with this is that you are limited by the number of followers you have and the reach the algorithm allow you on any given day. It can be an inconsistent way to scale a business, and this label needed to add avenue revenue stream in order to keep growing.
To be able to scale effectively, we needed to develop a strategy that addressed a multiple areas including…
For this client, we were solely bought on for Facebook Ads, although as a part of our onboarding process we also include a website audit to ensure the site is well optimised for sales. Our developer was able to make some really great suggestions to help this brand increase the site conversion rate.
The client had done influencer marketing in the past, and we decided to test this content in our ads. Influencer or customer generated content is more natural in the Facebook and Instagram feed. The influencer content ads worked amazingly in the campaign.
Since this brands ads hadn’t been working in the past, we started our testing phase to find the right audience. As well as testing generic ‘women’s clothing’ audiences, we tested out some more niche audiences as well as lookalikes audiences. Once the testing phase was complete, we began to scale to the audiences with the highest results. The results were doing amazingly, consistently above 4.5x ROAS and holding strong through the growth… but then something happened. We sold out…
We only take on clients we know we can help, which removes some of the risk for you because we will let you know if we don’t think our system would work for you. Fill out our form to see if we are a right fit, and we will discuss what we can do for you.
P.s You can buy Scotts piece in the background here.
INCOME DISCLAIMER: The sales figures stated above are sales figures from the results we achieved for our client. Results are not typical. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors…including but not limited to your product, background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.
Our director is qualified in Marketing, Public Relations, Business and Journalism. After a career working for massive brands like Billabong, Schoolies and Cupid Media, she decided to use that knowledge to start a marketing agency, and build a great team made up of skilled marketers, each with their own specific expertise.
Working for big companies means getting a business partner at each of the big marketing platforms. This meant advanced training from teams at Google, Facebook, Bing and Adobe in how exactly to use their products. That inside knowledge has helped shape the strategies we use today to smash results for our clients.
Founder + strategy
Social Ads + Creative Writer
Social Ads + Graphic Design
Social Media + Logistics
Strategy + Reporting
These are the checklists we use inside our agency before we run ads for a client.